Brand Expansion for Fowlboys
Fowlboys specialises in Southern-style fried chicken, and what is that you might ask? Imagine an intensely flavoured buttermilk brine tenderising the chicken patty while keeping it moist and finished off with an extra crisp golden crust…are you drooling yet? For this brand expansion, additional colours, graphic elements, illustrations and fonts have been introduced to enhance the overall visual identity and more brand adaptability for future extensions. Project is done under Where's Gut Design Studio.